REBATES, BUY BACKS, AND OTHER INCENTIVES: ENERGIZING YOUR CUSTOMERS

Thursday, June 21 | 8:00-9:15AM

Most companies tend to focus on new customer growth or market share, rather than their existing customer base. It’s far simpler and less expensive to sell products and services to existing customers, updating their existing products, adding RMR services or introducing new technology. In addition, customers are one of the best sources of referrals, contributing to your organization’s growth and profitability. Having a balanced approach, growing the customer base and tapping existing customers, is a great way to ensure greater customer retention and lower customer acquisition costs. In this session, you’ll learn:
• The reasons you need to introduce new products and services before your competition does
• How your whole organization contributes to energizing your customers – it’s not just the job of the sales staff
• Cool ideas that help to refresh older systems
• Great referral programs that work
• The best ways to keep your customers informed, up-to-date, and wanting more
101 A
Corey Robertson photo
Corey Robertson
Inside Sales & Loyalty Operations Manager
Security ONE
A 6-year veteran with Security ONE Alarm Systems, Ltd., Corey Robertson brings 18 years of marketing and media experience to the table. 
Corey has spearheaded the retention side of the company for 6 years and leads the inside sales team at Security ONE.
A staple in his community, Corey is the Past-President of his local Chamber of Commerce, sits on a local hospital foundation Marketing Committee, and volunteers his time and talents to hosting community events. An internationally recognized speaker in the security monitoring industry, Corey has delivered a Social Media & The Sales Team seminar to Security Dealers in San Diego, CA and a Marketing Best-Practices seminar to Security Dealers in Toronto, Canada. Corey is also a Dale Carnagie Innovation Award winner.

Roger Parks photo
Roger Parks
Exec Dir of Business Development
Select Security
Over the last 32 years I have worked in sales and marketing management, business development and operations management, and as a corporate vice president and business owner in the security industry. During that time, I have advised business owners on developing best practices and processes to grow their companies, and consulted owners during acquisitions.My efforts and experience produced tremendous successes throughout my business career; First Alert Dealer of the Year, First Alert National Sales Winner, GE Security Shining Star and Dealer of the Year Award, Presidents Cup Awards for ASG Security, and recently serving as President of NCESA. I have experience working in acquisitions and mergers and fully understand the process and the importance of transition with the focus being on customers and staff. I am now with Select Security as the Executive Director of Business Development and plan to help guide determined men and women in realizing their own dreams of success and fulfilling careers in the Security Industry. I am a lifetime Resident of NC, SC. Hobbies are music, the beach, cooking, an occasional round of golf, Panthers Football, Tar Heel basketball, traveling and spending time with the family and friends.

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