CREATION COSTS – DEFINED, DISSECTED & DIMINISHED

Wednesday, June 20 | 10:00-11:15AM

Recurring monthly revenue (RMR) is the holy grail for valuing security dealers and integrators. Yet, many companies don’t fully appreciate the power of knowing what creation cost is, and how it affects their profitability and enterprise value, and why it’s so important to track. Understanding creation cost can be used to seek financing for your company, to provide valuable insights on acquiring RMR contracts vs. growing organically, or to increase profitability of the organization. In this session, you’ll hear from leading creation cost experts: 
• What costs get lumped into this bucket 
• How to track these costs simply and effectively
• What the average creation cost metrics are for small, medium and large companies
• Ways to lower creation costs that drift higher
101 E
Jennifer Holloway photo
Jennifer Holloway
Managing Director – Security Industry Group
CIBC
Jennifer Holloway joined CIBC Bank US (formerly The PrivateBank) 2010, where she customizes solutions to meet the unique needs of each client. Jennifer has provided financing to the security industry for the last 23 years. Her experience spans both private and public companies, and includes key roles in acquisitions, financing, underwriting, central station operations, RMR portfolio management and business development. She has completed more than 70 acquisitions of alarm and monitoring companies, and worked with clients on over 180 capital fundings to execute their growth strategies. Jennifer earned her degree in Strategic Management and Entrepreneurship from the University of North Texas. She was recruited by Financial Security Services (FSS) and mentored by executive management. This is where she developed a passion for the security industry, PERS and RMR based businesses. Through a series of mergers and acquisitions her division was consolidated into such companies as IASG, CMS-Criticom and Protection One. In late 2010, she decided to join the Security Industry Division of The PrivateBank (now CIBC), where she continues to focus solely on the security and medical alert industries. Jennifer serves on the board of a non-profit pre-school in Texas, and an active member in The Monitoring Association.

Mike Proudfit photo
Mike Proudfit
CEO/Founder
Titan Alarm
Co-Owner and CEO of Titan Alarm Inc. Mike Proudfit lives with is wife (of 18 years) and 4 children in Peoria Arizona. As a native Seattle Washingtonian, Mike grew up in the northwest with REI, Mt. Rainier, and loves the our doors. He served a mission for The Church of Jesus Christ of Latter Day Saints in Taipei Taiwan for 2 years and speak Mandarin Chinese. He graduated in 2001 from Brigham Young University with a business degree with an emphasis on Finance. While attending school Mike set the national 4 month home security sales record his first year selling security in the year 2000 selling 411 accounts in 4 months. He is a business Entrepreneur and has started 7 successful companies and most recently Titan Alarm Inc in Phoenix Arizona.

Taylor Proudfit photo
Taylor Proudfit
COO/Founder
Titan Alarm
Taylor Proudfit graduated from BYU in 2006 While attending school in 2003, he started working at Firstline Security were he was in charge of recruiting, managing and hiring the installation technicians as well as the year round service technicians around the country for 68 offices. In 2008 Taylor and Mike Proudfit founded Titan Alarm Inc. Taylor is excited for the bright future which lies ahead of Titan Alarm in the coming years and is eager to learn and share with other industry professionals to progress the business and the industry.

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