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The Shifting Competitive Landscape

By ESX Chairman George De Marco

Newcomers to the electronic security industry are rewriting the rules. Technological innovation, unique go-to-market strategies, demographics shifts, strategic partnerships and creative pricing practices continue to redraw the competitive landscape. Traditional companies notice the changes, but some are struggling to change the way they do business.

These disruptive companies are evolving their product offerings, therefore, effecting change in customer buying behaviors. In other words, their products and services are becoming more mainstream. Disrupt. Improve. Evolve. Repeat. Consequently, customers are less loyal as more options present themselves for security solutions and lifestyle applications for the home, at work, and on the road. So, in the eyes of the consumer, good enough may be good enough as they pick products and services from new entrants.

In the eyes of the consumer, good enough may be good enough as they pick products and services from new entrants.

George De Marco

The good news is that consumers trust security professionals to install security and connected-devices in the home. According to Parks Associates, consumers are more likely to choose a security professional as their preferred provider over other providers. They trust you to recommend the right products and services that keep them safe and secure. They trust you to install, service and monitor these products diligently. For now, this is good news. However, although we have home court advantage today, it doesn’t mean we can’t lose that advantage over time.

At ESX 2019, we are committed to providing education and an exhibit hall that keeps you on top of the changing competitive landscape and consumer behaviors. Join us this June and change your perspective on how to remain relevant as a security professional.

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