Education SessionCounterPoint of the Day: DIY Security - Passing Fad or a Real Opportunity?
Wednesday, June 14, 2017 10:00AM - 11:15AM
New technologies and services are disrupting the market, making self-installed systems more attractive to consumers. For many pure DIY security companies, a truck roll is used only as a shipping method and not as an installation or service means. In this session, we’ll explore the risks, myths and benefits that come with offering DIY security:
- The pros and cons of starting a DIY security business
- Who is the target customer and how do you market to them?
- What are the risks and expenses in developing the DIY channel?
John Campau is president and chief executive officer of Comtronics, headquartered in Jackson, Michigan. John joined his 58 year old family business 30 years ago, and served the past 20 years as president. He is an expert in the security industry, and has participated in dozens of interviews and multiple speaking engagements at industry events around the country.
John currently serves on the Honeywell National Dealer Advisory Board and was named Dealer of the Year by Honeywell in 2012. He was named 2001 Small Business Person of the Year by the Jackson Chamber of Commerce; and 2006 Citizen of the Year by the Jackson Citizen Patriot for his many years of giving back to the community. John owns 19 cell phone retail stores in Michigan where he is currently selling DIY alarm systems. He is getting ready to launch a national DIY Home Automation initiative with other cell phone retailers, alarm dealers and via eCommerce. John has recently appeared in national trade magazines for being a leader in the DIY space.
As Vice President of Marketing, Megan MacDonald is responsible for all aspects of marketing including strategy and execution for all brands and branches under the ACA portfolio.
Prior to joining ACA, Ms. MacDonald served as Director of Marketing and Product Operations for LifeShield, A DIRECTV Company. In her role at LifeShield, Ms. MacDonald was responsible for all aspects of product management and marketing from engineering to customer experience and satisfaction. In this role specifically, she led the launch of LifeShield’s most recent innovation, its third generation security system now in market. Additionally, she was responsible for designing and implementing programs to support operations both remote and field based. Prior to the DIRECTV acquisition of LifeShield, Ms. MacDonald served as VP of Sales and Business Development where she managed LifeShield’s sales call center plus managed and cultivated all online and offline marketing partnerships.
In addition to her experience at LifeShield, Ms. MacDonald has over 10 years of experience with various organizations driving revenues through new product and programs introductions, most notably at NutriSystem where Ms. MacDonald led many new initiatives from inception through execution including international expansion, the launch of NutriSystem D, a product and program for people suffering with Type 2 Diabetes, and also its entrance into retail.
Ms. MacDonald received her Bachelor of Arts in Education from The Catholic University of America and her Masters of Business Administration from Saint Joseph’s University.
Paul Ragusa is the Editor for Security Systems News and oversees editorial content and works on developing a rapport with industry leaders to report and write on industry news. He focuses on writing stories important to installers, integrators, manufacturers and distributors. Paul joined the company in March 2016, having previously worked for nearly 20 years as a writer and editor on several monthly B2B magazines based in New York. He has a bachelor's degree in English from Manhattanville College, N.Y., and a master's degree in English/Writing from Hofstra University, N.Y. Paul lives in Maine with his wife and son.