Education Session

CounterPoint of the Day: Cable Service Companies Are Here to Stay - What Impact Are They Having on the Industry?
Thursday, June 15, 2017 09:30AM - 10:45AM

Cable operators and Telecom companies are gaining market share. By all indications, market acceptance by consumers seems to be accelerating at a rapid rate for these providers, especially for security and smart home solutions. How will they expand their influence on go-to-market strategies, technologies, services and the industry? Who do they see as major competitors in the near and longer term?
In this session, we will explore:
  • What is their impact on the industry – constructive or challenging?
  • How will it benefit the industry and your company in the short and long term?
  • How should an alarm company position themselves in this new playing field.
  • Is bundling of services helpful or not?



George De Marco
George De Marco has been involved in the electronic security industry since 1981. The company he founded, Greater Alarm, received nationwide recognition as one of the top 100 largest electronic security firms in the United States by Security Distributing & Marketing (SDM) magazine and received SDM’s most prestigious award, Dealer of the Year. In addition, Greater Alarm was named one of the INC. 500 fastest growing private companies in America for three consecutive years and was recognized as one of the leading custom electronics integrators in the United States by Custom Electronics Pro (CEPRO) magazine.

George is a published author of numerous industry publications and blogs, and continues to participate in industry conferences and events as a speaker and moderator. He received the President’s Award and Sara E. Jackson Award from ESA and a lifetime achievement award from the California Alarm Association for his industry contributions. George also was appointed by the Governor of California as a board member for the Bureau of Security and Investigative Services (BSIS).

George is managing partner for DECO Ventures and the ESX Chairman.

Daniel Herscovici
Daniel Herscovici is Comcast's Senior Vice President and General Manager, responsible for all aspects of the Xfinity Home business, a cloud and broadband based Platform providing next generation home security, home automation and the foundation for a ‘smart home’. Xfinity Home delivers the platform and services through which Comcast will deliver on the promise of connected devices, connected home and the Internet of everything.

Prior to this position, Dan was vice president and general manager of Signature Support, a business that provided consumers and small businesses with advanced tech support and outsourced IT services for all the technology they connect to Comcast’s core services.

Dan joined Comcast in 2007 as vice president of Product Management for Comcast's high speed Internet service, which with more than 20 million Internet customers, makes Comcast the nation’s largest Internet service provider. In this role, he conceptualized and led the launch of Xfinity WiFi, enabling Xfinity Internet customers to access thousands (and now millions) of WiFi hotspots nationwide. He also helped lead the introduction of DOCSIS 3.0 technology, further solidifying Comcast’s market leadership position as one of the fastest Internet service providers in the U.S.

John Knox
John Knox was elected as ESA president in 2012, having served as an ESA Vice President and Secretary since 2007. He is the recipient of several industry awards including the ESA Chapter President of the Year, 2014 Morris F. Wienstock Person Of The Year, Technician of the Year, Sara E. Jackson Memorial Award, and the Tennessee Burglar & Fire Alarm Association Joe Duncan Award. He has been active in the Tennessee Burglar & Fire Alarm Association, the Tennessee Chiefs of Police Association Alarm Management Committee and the Editorial Advisory Board for Security Sales & Integration Magazine.

President Knox has been in the security industry since 1982, beginning as a technician for Life & Property Security Systems while attending the University of Tennessee School of Electrical Engineering. In 1986 he became a co-owner of the company. He became full owner and President of the company in 1989 and eventually changed its name to Knox Integrated Systems

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"ESX is the best way in the industry to network with peers to grow your business."
— Jamie Vos | Security Solutions NW | WA
"ESX is the best show in the security industry to learn new ways to grow my business and to network with people who are very knowledgeable and passionate about what we do."
— Jacob Engel | Strauss Security Solutions | IA
"I was challenged to think outside the box. Seminars were inspiring and made me think about the future of our business in a proactive way."
— John Yohe | Security Unlimited Professionals | OH
"We had breakfast with a new intercom provider — and we quoted it the first day back to the office."
— Chris Gilbert | Security Pros, LLC | KY
"I enjoyed the interactions I was able to have with other owners at ESX. It seems like everyone has the same problems!"
— Agnes Albright | Security Alarm Corporation | FL
"The speakers and education programming as a whole were top notch. If you didn’t attend — you missed out."
— LJ Lynes | Stanley Security | MS
"As a business owner and the sales manager, time away from my day-to-day operations is expensive — but the insight, education, connections, and business intelligence gleaned from my time at ESX was priceless."
— Sofia Aguilar | A-1 Security | CO
"You can get what you want out of this show. There’s been a lot of great ideas gained from ESX."
— Dee Ann Harn, RFI Enterprises, CEO | CA

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