Seminar Tracks
To help you find the educational programs of most interest and value for you, the ESX seminar program is divided into eight program tracks.
Business Development & Management Track
Track Chair: David Myers, President & CEO Myers Protection Services
This track covers a host of powerful and dynamic sessions which will provide every employee in your company with numerous ideas and tools to make better decisions when it comes to managing and developing your business. How to structure your company legally and financially? How to develop your staff? How do you build RMR from both existing and new sources? How to develop policies and programs that lead to better business, better customer retention, higher profitability and maximum company value? The immediate return you’ll receive from sending your team to this track will far out weigh the investment. Get the answers, put them to work and prosper!
Central Station Operations Track
Track Chair: Joe Miskulin, Superintendent - Central Monitoring Services, State Farm Insurance
Sponsored by:
The central station is the primary customer touchpoint for many electronic security companies and no part of the business is more deserving of intensive evaluation, care and development. This track covers key topics from technology to procedures and techniques to management and development of central station operators. Developed over years by CSAA as part of its annual mid-year meeting, this track represents simply the best seminar program in the industry for central station managers and lead operators being groomed for advancement.
Installation Management Track
Track Chair:
John Brady, President, TRG Associates, Inc.Effective management of installation and service activities is one of the keys to profitability and customer satisfaction for your company. This track is filled with pragmatic tips and processes for increasing the productivity and quality of the installation function, whether it’s installing alarms, access control or video systems.
All courses in this track carry 0.25 CEDIA CEU credits.
RMR
Track Chair: John Brady, President, TRG Associates, Inc.
Recurring Monthly Revenue (RMR) is the goose that laid the golden egg in the electronic security industry. It is the principle measure of an installing and monitoring company's value. This track will help you get on top of methods to maximize and capitalize on RMR -- whether its tied to traditional alarm monitoring, next generation monitoring of video, managed access control or even service and maintenance contracts.
Sales & Marketing Track
Track Chair: Jay Stuck, Vice President, Residential Sales, Guardian Protection Services
Sponsored by:
It all starts with sales! This track provides the expert strategies, tactics and practices you need to succeed. You’ll learn how to position and market your company, how to execute results-generating marketing efforts and how to achieve stunning sales productivity. We’ve got you covered from new account acquisition to account retention to how to up sell existing customers.
Technology Track
Track Chairs: Sascha Kylau, Business Development Manager, Central Station & Communication Products – Global, Sur-Gard
Dave Lyons, Vice President of Sales, System Sensor
Rick Simpson, Vector Security
Sponsored by:
From understanding IP and networked video surveillance and access control to the latest in
intrusion and fire detection technologies, design, installation and application concepts, we've got
you covered. This track tackles the most compelling, opportunity-rich and challenging tech topics in the electronic security industry.
CEDIA Mini-track
The Custom Electronic Design & Installation Association (CEDIA) is an international trade association of companies that specialize in planning and installing electronic systems for the home. CEDIA provides top-ranked educational conferences, industry professional training, and certification focused on the installation and integration of residential electronic systems that consumers use to enhance their lifestyles. ESX is pleased to feature a mini-track of technical courses from CEDIA in the 2010 program. These CEDIA courses provide great primers on residential systems that are a natural extension of a home security integrator's business.YSP Mini-track
The Electronic Security Association's Young Security Professionals (YSP) group is made up of motivated, energetic young professionals between the ages of 25 and 45 and are managers, or above, in a company that designs, sells, installs and/or monitors electronic life safety, security and/or integrated systems. The YSP group is all about new and innovative approaches to security integration and monitoring and the challenges of leadership for a new generation of security professionals. The YSP mini-track tackles the same subjects.
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