Seminar Tracks

To help you find the educational programs of most interest and value for you, the ESX seminar program is divided into nine program tracks. The following is a summary of the areas that the ESX 2013 Educational Program will cover.

This track covers a host of powerful and dynamic sessions which will provide owners and managers with numerous ideas and tools to make better decisions when it comes to managing and developing your business. How do you structure your company legally and financially? How do you develop your staff? How do you develop policies and programs that lead to better business, better customer retention, higher profitability and maximum company value? All this and more will be covered throughout this track. The immediate return you’ll receive from sending your team to this track will far outweigh the investment. Get the answers, put them to work and prosper!

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The central station is the primary customer touchpoint for many electronic security companies and no part of the business is more deserving of intensive evaluation, care and development. This track covers key topics from: technology to procedures, techniques to management and the development of central station operators. Developed over years by CSAA as part of its annual mid-year meeting, this track represents the very best seminar program in the industry for central station managers and lead operators being groomed for advancement.

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These seminars look at new technologies to be implemented in the 21st century central station, including the hardware, software and infrastructure required to support remote video monitoring, managed services, PERS/senior monitoring and automated data communications with responding authorities.

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Effective management of installation and service personnel is one of the keys to profitability and customer satisfaction for your company. This track is filled with pragmatic tips and processes for monitoring the activities that increase productivity and quality, whether it’s installing or servicing alarms, access control, fire alarms or video systems.

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The single most important technology and business trend in security today is interactive service. Interactive services create the stickiness required to retain today’s security+ subscribers and increase recurring revenue beyond $50/month for residential customers and even higher for commercial customers. In this track, we dig in deep on the state of the art in interactive services to help you understand the latest features and functionality you can offer, how to effectively market and sell them and how to transform your operational model to deliver high levels of reliability and customer services for your interactive service offers.

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These seminars in this track offer a new take home and building automation, networking, A/V and integrated systems by focusing on technology platforms and sales and marketing techniques that are creating opportunities for recurring revenue in these product categories.

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ESX is the place to hone the important business practice of developing, maintaining and growing your recurring revenue (RMR)—the lifeblood of every electronic security integration and monitoring company. RMR is the goose that laid the golden egg in the electronic security industry. It is the principle measure of an installing and monitoring company's value. This track will help you get on top of methods to maximize and capitalize on RMR -- whether it’s tied to traditional alarm monitoring, next generation monitoring of video and managed access control or even service and maintenance contracts.

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It all starts with the right marketing strategy! Once properly identified, your sales staff will be on the road to selling the right products and services in the right segments. This track provides the expert strategies, tactics and practices that you and your staff need to succeed. The sales and marketing team will learn how to position and market your company, how to execute results-generating marketing efforts, and how to achieve stunning sales productivity. We’ve got you covered from new account acquisition and account retention to techniques for upselling existing customers.

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