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ESX is different from all other industry conferences and shows because it’s owned by the Central Station Alarm Association (CSAA) and Electronic Security Association (ESA). The revenue generated by the conference will remain within the industry to be used for programming, education, legislative activities and public relations to benefit your company.
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Following the featured speaker, ESA will provide important updates on association activities, programs, plans and the installation of the association's leadership figures.
You won't want to miss this session, packed with great information, food and industry fellowship!
Sponsored by: interlogix new logo About the speaker Kristen Simmons is a partner at Lightswitch, a marketing firm that helps companies design captivating customer experiences that turn customers into advocates. She is a firm believer that creating passionate customer advocates is the most effective driver of enduring profitable growth. Kristen is best known for her work as Marketing VP for Mazda North America, where she led the "Zoom-Zoom" brand positioning, product strategy and well-recognized advertising campaign credited for the brand's successful turnaround. These efforts spurred a 50% increase in Mazda’s U.S. market share, and Brandweek named her one of ten “Marketers of the Next Generation.” At Mazda, she brought together all of the company’s points of interaction with customers into one cohesive team—from parts and service communications to the customer service call center—a ground-breaking move, completed a decade before social media began forcing similar reorganizations today. Kristen is the former owner of LiveSmart Security, a boutique provider of home security services founded to enable today’s tech-savvy families and small businesses to not only live safe—but to Live Smart—every single day. Using technology and data to drive an enhanced level of customer service, LiveSmart fostered top-notch customer service, driving loyalty and referrals. Simmons also served as Chief Marketing Officer for Young & Rubicam Brands Southern California, a prominent advertising agency, and as Senior Vice President of Marketing for Gateway before choosing to exit the corporate world for more entrepreneurial ventures. Kristen has an MBA from Northwestern’s Kellogg Graduate School of Management. She lives in Orange County, California with her husband, two highly imaginative young girls, and two far-too-friendly dogs.
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