How do you sell your company to a prospect? Do your salespeople know how? Do you and your salespeople know how to create the desire to buy from you versus all the other competitive options available to the consumer? How do you sell a single understandable, desireable end result benefit instead of a confusing list of features? In this session, you'lll learn the secrets of successful security integration company and find out ways to adopt this powerful, sensible apporach to your own operations.