The golden days of order taking have been replaced by a new era of order making. Attributes like reputation and trust no longer guarantee a revenue stream. It's time to implement a new approach to sales where your team sparks demand by seeking out prospects and serving as the trusted advisor. You will: - Learn how to adjust your sales strategies to thrive in an environment where you create demand?rather than just fulfill it. - Identify your sales team's top challenges, why those challenges happen, and how to overcome them. - Leave ready to close more sales. Recommended for business owners, executives, sales management, and salespeople.