|Research: 30 Million U.S. Households to Add Smart Home Technology in Next 12 Months|
|May 09, 2016|
Thirty Million U.S. Households Projected to Add Smart Home Technology
in Next 12 Months, August Home and Xfinity Home Study Reveals
Connected Cameras, Video Doorbells and Lights are
Smart Home Products Highest on Consumer’s Priority List
SAN FRANCISCO and PHILADELPHIA, April 21, 2016 — Today, August Home and Xfinity
Home released the results of a new survey that indicates growing enthusiasm for and interest in
smart security and smart home technology. The study, of nearly 1,300 U.S. consumers, sheds
new light on what motivates adoption, what features are most compelling, as well as how
consumers plan to use smart home technology. The findings are detailed in The Safe & Smart
Home: Security in the Smart Home Era.
Smart Home Market Anticipated to
Nearly 18% percent of survey
respondents said they’d likely buy a new
product over the next 12 months,
including 56% of those who already have
installed at least one smart home product
in their home. In addition, 12% of those
without smart home technology said they
were planning on buying a smart home
product in the next 12 months, which
would effectively double smart home
ownership over the next year to 30
"The smart home industry is still a young
market," said Michael Wolf, chief analyst for NextMarket Insights, "But consumer awareness is
growing rapidly as new offerings
with clear value come to market. This research reinforces our belief that product categories
which provide tangible help in meeting consumer needs such as family safety or work-life
balance will experience significant growth in end user adoption over the next five years."
Motivators: Safety and Convenience
When it comes to adopting smart home technology, family safety is the biggest motivator for
most consumers (63%). However, adding convenient features, such as the ability to turn on
lights after dark (54%) and the ability to provide remote access to service providers (22%) are
also high on consumers’ wish lists.
“Smart home technology is creating a new paradigm for home security,” said Jason Johnson,
CEO of August Home Inc. “The new era of smart security and smart home products offer
consumers visibility and control over their homes that previously had not been available with
traditional security systems.”
“Comcast has a history of disrupting business models and bringing the newest technology to
millions of homes,” said Dennis Mathew, vice president of Xfinity Home. “We did it with video,
broadband, and voice. Now we’re doing with home security and the smart home. These survey
results highlight consumers’ evolving interest in the Internet of Things, and we’re excited to
partner with innovative companies like August Home to accelerate broad consumer adoption of
smart home and smart security technology.”
Triggering Events for Smart Home Adoption
As for triggering events that would cause a consumer to get home security installed,
neighborhood break-ins (46%) top the list, followed by moving into a new house (26%), home
remodeling (14%), managing a rental property (6%), and having a baby (5%).
Consumer’s Most Wanted Smart Home Features
Security-adopting consumers and non-security consumers and are interested in the potential of
smart home security. Connected cameras (40%), video doorbells (26%), connected light bulbs
(19%) and smart locks (13%), and all ranked high on security-adopting consumers’ wish lists.
However, home security adopters continue to value traditional features such as 24/7 call center
monitoring that have served as the bedrock of the home security market for decades.
Who Would You Let into Your Home Remotely?
The adoption of new smart home products is both expanding the reach of home security and
providing consumers with new ways to manage their busy lives. One way is by using a smart
lock and smartphone to control access to the front door for home service providers. Fifty-seven
percent of respondents indicated they are open to the idea of letting service professionals into
their homes remotely with a smartphone. Consumers were more likely to open their home to
service providers where there is a longer term relationship such as house cleaners (41%) and
dog walkers (35%). There is also a growing comfort with opening the home to package delivery
personnel and on-demand delivery services with one in five respondents indicating a willingness
to allow remote access to their home for service provides they may only interact with once.
Financial Troubles Trump Safety Concerns as Biggest Worry
Safety and security are just one of many concerns weighing on the minds of consumers today.
When asked what was mostly likely to keep them up at night, financial troubles (44%), falling ill
of a terminal disease (21%) and the Presidential election (15%) ranked higher on the list of
worries than a home robbery or invasion (9%) for most consumers. Yet, when asked what life
event might be the catalyst for adopting new technologies, a home break-in or crime in the
neighborhood (46%), ranked number one, followed by moving into a new home (26%),
remodeling a home (14%) or having a baby (5%).
About the The Safe & Smart Home: Security in the Smart Home Era Report
The data referenced in this report come from a study commissioned by August Home and
Xfinity Home, produced by research firm NextMarket Insights and conducted as an online
survey among a total of 1,293 U.S. consumers. The data set is demographically balanced to
represent age, gender and income. Data was collected in March 2016.
For more information on the research results, see the infographic, research highlights and
About August Home Inc
August Home builds smart home access products and services that are safer than traditional
keys, make life easier, and put users in control of their front door from anywhere in the world.
With August Home products, users can create virtual keys to their home and easily grant access
to house cleaners, dog walkers, delivery services, guests, friends, and family—and control how
long that access lasts—all from a smartphone. August Home products work together, integrate
with other smart devices and services, and are designed to fit naturally and elegantly into the
home. Founded by technology entrepreneur Jason Johnson and renowned designer Yves
Béhar, August Home Inc is headquartered in San Francisco, California.
About Comcast Cable
Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to
residential customers under the XFINITY brand and also provides these services to businesses.
Comcast has invested in technology to build an advanced network that delivers among the
fastest broadband speeds, and brings customers personalized video, communications and
home management offerings. Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. Visit www.comcastcorporation.com for more information.
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*U.S. Bureau of the Census for 2015 indicates there were 124,600,000 households.
August Home Inc
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For more information contact Lisa Sinicki at 207-653-5407 or lisa.sinicki@ESXweb.com.