ESX is different from all other industry conferences and shows because it’s owned by the Central Station Alarm Association (CSAA) and Electronic Security Association (ESA). The revenue generated by the conference will remain within the industry to be used for programming, education, legislative activities and public relations to benefit your company.
June 18, 2012 - Attendees headed to the 2012 Electronic Security Expo (ESX) in Nashville, TN, June 25-29, will have the opportunity to learn about the implications of the arrival of telecom companies in the security industry.
The re-entrance of Verizon, AT&T, Comcast and more into the home security space after years of inactivity brings both challenges and opportunities for security integration and monitoring companies. At ESX, attendees can learn what the telco re-emergence means for their businesses as well as ways to differentiate themselves from the telcos.
"Security integration and monitoring companies need to understand the motivations and goals of the cable companies and telecoms re-entering the industry, including the strategies they use," says Martha Entwistle, Editor of Security Systems News, who is moderating a discussion in the ESX Conference program entitled "The New Competitive Landscape: Telcos, Cable Companies and Beyond."
"In our session, we'll take a look at what the cable companies and telecoms are currently doing, what they're aiming to do, and how ESX attendees can be prepared to compete with them," she adds.
On the ESX show floor, exhibitors like Security Partners will be working to educate attendees on the latest sales techniques and products best positioned to compete with the telcos.
"The re-emergence of the telcos is going to have a big impact on each and every business in the security industry, so you need to be prepared for the effect they'll have on your company," says Security Partners owner Patrick Egan.
"We'll be working to educate ESX attendees on how they can best compete with these giants," he adds.
This time, the telco companies aren't just offering security systems - many are also offering home control and energy management systems, moving into an area many security companies are investing in, as well.
"It's more important than ever for security integration and monitoring companies to understand the changing competitive landscape in the industry, especially since consumers are embracing home control and interactive services that support systems such as security, energy management, and healthcare monitoring," says ESX Chair George De Marco. "Many telecom and cable companies are now offering similar systems and services that directly compete with the industry."
To register for ESX's full week of amazing educational content, networking opportunities and focused show floor, head to www.esxweb.com/register and choose the Deluxe Pass.
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