Profiting from Interactive Alerts for Light Commercial Installations
The promise of interactive services is to allow homeowners and business owners to be more connected and in control with their systems both while on the premises as well as remotely through the web and smartphone and tablet apps.
From energy management to lighting control to door access and control, interactive services provides a way to manage the home or business much more effectively than ever before.
In the light commercial market, there’s plenty of opportunity to provide interactive services, according to the panel of presenters during ESX 2013’s “Taking Interactive Services to the Light Commercial Market.”
According to John Loud of LOUD Security, and a panelist during the session, interactive services can provide a wide range of automation opportunities, including locking and unlocking doors, turning on and off lights, starting and stopping machinery, and much more.
Lighting control has become one of the most used light commercial services, says Loud, including in his company’s building “When I arm [the system], all the lights go off,” he says - there’s no checking to see if employees turned off the lights in the bathroom or any other room - they just go off.
But there’s a big opportunity in notifications and alerts, especially for light commercial offices with machinery and that may not have an access control system. Possible alerts include:
Sending alerts is about notifying the user with the right information at the right time. And it’s not only incredibly useful for the user, it’s also profitable for the company. Loud says that the recurring monthly revenue achieved by the alerts varies depending on the particular product, but can be anywhere from $10 to upwards of $40.
One of the differentiators for Loud is the idea to stop calling and thinking about security panels as only intrusion panels and to start thinking of them as critical alert notification servers.
As alerts are only one piece of the light commercial interactive services opportunity, there’s much more to learn from the seminar. The entire presentation is available to be watched in ESXperience, the premium member-only content area. It’s free for security integration and monitoring companies.