Simply the Best
When your culture is continuous improvement and your marketing team is integrally involved in product development and delivery, it’s hard to get a perspective on the big picture of message strategy.
You become so involved in the dozens of small improvements and so focused on communicating them to your customers and prospects that you lose track of the one big statement you should be making.
ESX is guilty as charged.
Press releases and dozens of newsletters and other promotions have communicated pieces and parts of our value proposition:
We could go on. We have gone on. We will continue to go on telling the story in many little ways of this remarkable event that is built from the ground up every year by a volunteer corps and staff that are committed to making the event as useful and closely tuned to industry trends as humanly possible.
The point of this story, however, is not the little but the big. When you put all the small pieces together the statement is obvious and not complicated at all…
ESX is simply the BEST event for security integration and monitoring companies.
There is no other event in America nor likely in the world (though we haven’t gotten out of the states much lately) that assembles such an enormous package of focused value for integrators and monitoring companies.
If you have to choose one event to attend, it’s ESX.
If there is such a thing as an event that is a “can’t miss” for integration and monitoring companies, it’s ESX.
If you have not yet, we implore you to REGISTER NOW for ESX 2013. Hotel rooms are booking fast and the discounted registration rates are expiring soon. Register now!