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ESX Nashville

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June 23-26, 2014

EDUCATION JUNE 24-26
EXPO JUNE 25-26
ASSOCIATION JUNE 22-26

Are Video Verified Alarms a No Brainer?

Virginia Williams
I  February 05, 2014


video survConsumers, Public Safety Get the Value of Video Verification

In this rapidly growing market, part of the interactive services offer includes giving customers access to their home (temperature, lighting, door locks) at the palm of their hand. After all it’s where we live, in our smart phones.

Video verified alarms provide end users with remote “look-in” capability through the internet. While this aspect of the technology is extremely attractive to end users, resulting in “stickier” customers and lower attrition — it is the use of video by professional monitoring centers to verify alarm conditions that really starts to stack the advantages up for this offer. The priority police response that results is telling. 

In this regard, video verified alarms are considered more reliable and preferred by public safety over both traditional (non-video) alarms and user 911 calls (with user look-in, but no professional monitoring.) 
In a recent ESXperience webinar, “Best Practices for Video Verified Alarms,” sponsored by Videofied, ESX explored the benefits and business considerations in adding video to verify alarms.

Watch the webinar below for an overview of the functionality and pricing, down to the nitty gritty on selling this offer to customers, training sales staff and technicians, creation costs and the juicy RMR that can be gained.

While exact numbers vary around the country, in general video verification will decrease public safety response time, by 9x or more in many jurisdictions. It also decreases property loss, increases officer safety, and most importantly, increases arrests, which are the ultimate deterrent to crime. 

“I would never discourage any one from investing in whatever security they can afford,” said panelist Chief Dye, of the Grand Prairie, TX Police Dept. “We will continue to respond to traditional alarms as we always have, but we give priority response to video alarms monitored by professional monitoring centers.”

Integrators, Ryan Smith, owner of Tital Protection and Consulting and Larry Folsom, president of American Video and Security Ltd, gave insights on training, trends on increased indoor applications, tips for selecting a qualified central station, selling points and package/pricing examples that include modest partial subsidies and plenty of RMR.

More information on this and other applications of video in electronic security will be featured in this year’s ESX education sessions: 

ESXperience Webinars are 45-minutes of interesting, information-packed peer sharing with interactive audience Q&A and extra links for additional learning. Plan to attend our next webinar on Making it Count – a new program to help attendees get the most out their time at ESX – on Feb 13 at 2:00pm-2:45pm EST.

Register your team now for the Deluxe Passes and get access to not only the seminars listed, but the entire educational program, networking line up of social events and the most focused expo floor in the industry. Discounted registration rates expire March 31.

Virginia Williams is the Director of Program Development for AE Ventures, managers of the Electronic Security Expo.

 

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