Alarm.com to Host Dealer Reception at ESX

Alarm.com, a provider of interactive security, video monitoring, home automation and energy management solutions, will be hosting a reception for its dealers and partners on Wednesday, June 27 from 6:30 pm to 8:30 pm in the East Ballroom at the Renaissance Nashville.

The event, which will feature food, drinks and fun before the annual ESX Crawl, is to thank the company's dealers for helping bring its solutions to the marketplace. 

"We want to take the opportunity to thank our dealers for helping to grow the business," says Anne Ferguson, Director, Channel Marketing for Alarm.com. "We're very excited about the opportunities of interactive services, but without the dealers we wouldn't have a platform for getting it into the marketplace."

Ferguson says that Alarm.com dealers are pushing interactive services more and more into the mainstream, with home automation, energy management and mobile apps beginning to take hold. While some dealers weren't quick to hop on these new trends, they're now all getting onboard.

"I really commend the smaller dealers who have been able to get up to speed on home automation tools and are making that part of their pitch when they're talking to customers," says Ferguson. 

According to their research, more than 75% of the Alarm.com customer base is accessing their system through a mobile device - a tremendous change that's happened over the past few years. Dealers are embracing that enthusiasm by selling the benefits of mobile access and speaking to the customers how the customers want to be spoken to.

"That's something exciting to see," says Ferguson.

At the same time, the company's dealers are using its products to better compete against the telcos making their way into the security space, says Ferguson, with an emphasis on making the home smarter.

"Some of the tools we're working on are really helping to make the process smarter," says Ferguson, such as smart schedule activity patterns, which monitors the home using traditional security devices to see when people are home and then making an intelligent recommendation to maximize energy savings.

Ferguson says this intelligence will differentiate security integration and monitoring companies from the telcos. "We think the dealers can be in a much better position to collectively compete against those heavyweights," she adds.

The company knows that its success relies on the dealers supporting the platform, and wants to thank them at ESX. "We're looking at it as a great opportunity to thank our dealers for embracing Alarm.com technology and taking it to the marketplace," says Ferguson.

The event is only open to Alarm.com Dealers and Partners and preregistration is required. RSVP to DealerMarketing@alarm.com.