Watching Your Customers' Backs throughout the Holidays
George De Marco
During this special time of the year, friends and family come together to enjoy the holidays.
While your customers are opening gifts and toasting to celebrate another year, do you believe your security products and services are top of mind? Probably not.
Most folks worry more about holiday recipes, decorations, and entertaining guests, than their security or fire systems.
Customers presume their systems are functioning properly and monitoring for the threat of an intrusion or a fire. This is expected.
Your services are also expected to be at the ready 24/7 until called into action. Customers have these high expectations, in part, because the electronic security industry uses comfort words in its marketing messaging such as “protect”, “secure” and “rapid response.”
Customers don’t want to think
about your company; they assume the systems you installed and monitor are working without defect.
If a threat happens, then they assume it will work without hesitation, and flawlessly too. They expect perfection when it comes to their personal security, especially for their loved ones and the things that matter to them most.
They expect your company has their back — one less thing for them to worry about as they tend to their busy lives.
So what should customers be thankful for? A company focused on watching their backs…so they can think about more important things. Be that security company.
George De Marco is the ESX Chair and author of the InSecurity Blog.