ESX is different from all other industry conferences and shows because it’s owned by the Central Station Alarm Association (CSAA) and Electronic Security Association (ESA). The revenue generated by the conference will remain within the industry to be used for programming, education, legislative activities and public relations to benefit your company.
Last year’s ESA Target Trends Survey, conducted by AE Analytics, showed strong growth by security integrators in offering commercial IT solutions, with almost 40% of commercial installation revenues attributable to IT solutions by 2014.
IT Solutions as a Percentage of Commercial Installation Revenue
Two categories of IT solutions showing particular promise for integrators are Remote Monitoring & Management of data networks (RMM) and IT security, preventing data loss and intrusion into data networks. According to the survey:
This year’s ESX NexTech track, sponsored by SDM, features sessions on both RMM and IT Security. Experienced IT integrators will share the solution sets in demand by commercial customers, how you can position your company to sell and deliver the solutions and, most importantly, how they can generate RMR.
NexTech will also feature a session focusing on digital signage—one of the commercial A/V categories showing RMR promise. Digital signage combines hardware such as flat-panel displays, speakers and networking technologies to provide customer message solutions to public accommodation businesses like stores, restaurants and clubs, hotels and resorts, health care facilities, houses of worship and schools.
The opportunity for RMR is in providing content management software and consulting, which can be sold as a marked-up monthly license, or providing the content management solutions in a more turnkey way for even higher RMR.
In addition to the NexTech session on digital signage, ESX will be working with sponsors on a Digital Signage Learning Center on the ESX show floor, so make sure you get to ESX to stay get on the cutting edge of tech trends in IT and Digital Signage.
ESX will cover a host of topics in its leading education program. Its networking events will inspire and motivate your staff and its exhibitors will display cutting-edge technologies and services on the expo floor. Register your team for Deluxe Passes and get access to it all.