ESX Nashville

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June 23-26, 2014


Do More, Make More in Light Commercial Vertical Markets

John Galante
I  February 12, 2014


VerticalsThe key to high-levels of profit and recurring revenue from vertical markets is deepening your understanding of the broad business needs of clients in the space and developing more comprehensive technology solutions for them. 

It’s not only about security, life safety, loss and liability prevention but also about operational efficiencies and helping drive revenues. 

Such are the topics that will be tackled in the "Light Commercial Vertical Markets Super Session," Thu., June 26, 2:00 - 4:45PM at ESX 2014. 

Specific light commercial vertical markets addressed will include: 

  • Quick Serve Restaurants
  • Sports Bars and Entertainment Venues
  • Grocery and Convenience Stores
  • Clothing Retailers
  • Elder Care Facilities
  • K-12 Schools

The session will tap the experiences of systems integrators who are prized providers of security and business intelligence solutions, addressing the following for each vertical:

  • The scope and definition of integration for security and non-security products
  • The marketplace opportunity – the characteristics and needs of each vertical
  • How to sell and support the technology, including technical training and organizational issues
  • Building internal capacity or forming strategic alliances with other service providers
  • Central station coordination and support needs
  • Costs, pricing and RMR strategies

Leading the session will be SDM magazine editor-in-chief, Laura Stepanek, who oversees the editorial execution for SDM’s “Solutions by Sector,” a series of print and online special reports that share the same intent with the SuperSession: helping integrators succeed through market specialization.

"Attending this session will inspire you to think beyond your traditional offerings, and give you awareness of additional sales and service opportunities," says Stepanek. "I’m looking forward to a great turn-out."

Register your team for Deluxe Passes and get access to not only this super session, but the entire educational program, networking line up of social events and the most focused expo floor in the industry. This session is also available as an a-la-carte purchase. Discounted registration rates expire March 31.

John Galante is the president of AE Ventures, managers of the Electronic Security Expo.




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