ESX is different from all other industry conferences and shows because it’s owned by the Central Station Alarm Association (CSAA) and Electronic Security Association (ESA). The revenue generated by the conference will remain within the industry to be used for programming, education, legislative activities and public relations to benefit your company.
RMR has long been the lifeblood of the security industry; it’s a source of cash flow for your business, it helps you develop long-term relationships with your clients, and it helps you determine the value of your company when it’s time to sell.
Recently, the industry has seen an influx of new sources of RMR, from the growth of interactive services to hosted and managed services to new opportunities in video and access control.
At ESX, RMR has its own dedicated track in the Conference and Education program. Sponsored by Winland Electronics, Inc., this track covers every aspect of building, growing and determining value for your RMR.
Let’s take a look at the sessions being offered this year.
Video Verification & RMR: Get it Right Now (Tuesday, June 18 at 1:45 PM)
What are the differences between residential and commercial systems premium? How is pricing set - based on the number of devices or the system features as a whole? What are the keys to marketing and selling these RMR premiums in both the residential and commercial market? How do you market and sell to new vs. existing customers?
Get a handle on these questions now, so you can enjoy the rewards of solid positioning of this offer for the long term.
Attrition Fighting Pearls of Wisdom (Tuesday, June 18 at 3:15 PM)
In this session, featuring Bob Shoremount of Strandberg Consulting, Jim Carroll of RMR Factory, Kirk MacDowell of Interlogix and Michael Marks of SedonaOffice, we use our "Pearls of Wisdom" format to provide you a smorgasbord of tips and ideas for improving your subscriber retention rate from a some of the most decorated attrition fighters around.
Opportunity is Knocking: Turning Access Control into RMR (Tuesday, June 18 at 4:45 PM)
You'll learn the techniques for effectively selling RMR-based access control solutions to both new and existing customers, the features and add-ons you can provide to maximizing RMR and sales per account, and the sales, marketing and operational approaches that are helping companies realize low creation and on-going service cost.
Video Surveillance RMR Opportunities (Wednesday, June 19 at 9:30 AM)
This session, led by Steve Surfaro of Axis Communications, will look at these RMR opportunities available through hosted video and teach attendees how to leverage this technology. Topics also covered include how to select a successful service provider, how to understand where managed services are best used and how to deploy them, how to stay compliant in the cloud with credentialing and data security and how to make your cloud intelligent by learning the path to analyzing and using valuable metadata. The session will include several co-speakers, including Pat Snow from EMC Corporation, Jay Hauhn of Tyco Integrated Security and security expert Don Zoufal.
RMR Best Practices for Service and Maintenance Contracts (Wednesday, June 19 at 10:45 AM)
New RMR Niches: Home Health/Senior Monitoring, Energy Management & Video Doorman (Thursday, June 20 at 2:15 pm)
Next, we'll tackle energy management for both the residential and light commercial markets and get into what forms of monitoring, control and analytics can be positioned as RMR winners for you. Finally, we'll look at simple guard/doorman replacement applications that can power RMR from apartment buildings, condos and multi-tenant office buildings. You’ll hear from integrators who are making it happen and get questions answered in this highly interactive session.
Contracts, RMR & Account Valuation (Thursday, June 20 at 3:45 PM)
Not a big deal if you don't attend: it might just make the difference between a BIG X multiple and little x multiple in the value of your accounts.
Next Generation RMR from Home Control & Networks (Thursday, June 20 at 5:00 PM)
This session, featuring John Colehower of Mergers & Acquisitions LLC and Patrick Egan of Select Security, will show you how to take that next, more customized step in garnering RMR from home controls, networking and other systems.
ESX will cover a host of topics in its leading education program. Its networking events will inspire and motivate your staff and its exhibitors will display cutting-edge technologies and services on the expo floor. Register your team for Deluxe Passes and get access to it all.