Baby Boomers Bring on the RMR
Enter mPERS (mobile personal emergency response system).
According to the 2012 United States Census , there are 75,170 people over the age of 60 living in their homes across the country. Bring on the RMR.
mPERS is a device or mobile app that allows users to call for help from virtually anywhere and get connected to a central station that can talk with them, locate them through GPS and dispatch the help they need. In addition to being able to initiate a call, a mPERS device can also provide additional information that allows the device to be tracked or programmed to send an alert if the device leaves a defined area.
“A mobile PERS device allows the user the flexibility of having protection and peace of mind without having to be at home to get it,” says Kevin O’Connor, president of Logicmark.
There are different options for those in the market for a personal emergency response system.
“A traditional PERS unit with two-way communication through the base, or two-way communication through the pendant and multiple communication options such as POTS, VoIP and Cellular will effectively meet the needs of most seniors, but a strong mPERS offering is important for dealers to have as an option for their end users,” says O’Connor.
But the market is also open to parents who want to keep tabs on their children’s whereabouts.
“The idea of mPERS is to get a younger average customer that will stay for a longer period of time,” says O’Connor.
mPERS can include emergency call monitoring and GPS tracking with GeoFence Monitoring, speed monitoring and bread crumb tracking. When you factor in equipment costs and monthly fees from web portals and monitoring — companies can make a significant profit.
“The competition in the market is growing and traditional dealers will face stiff competition from some of the carriers,” says O’Connor, specifically mentioning AT&T and Verizon.
AT&T officially launched their EverThere cellular mPERS offer in December, which includes an upfront cost of $99.99 and an 11-month contract with monthly service charges at $29.99.
Rather than selling the equipment, integrators can lease it as part of a monthly service charge and collect the hardware when the customer no longer requires the service. The lower the cost for consumers, the more likely they are to go to you and not your competition. These devices can then be cleaned and passed on to the next customer.
O’Connor notes that there can be some limitations in the effectiveness of mPERS GPS signal strength, battery and cellular coverage, so it is important to understand the technology and manage expectations with the end-user and their families when the unit is activated.
During the ESX seminar, “The Coming RMR Wave: PERS & mPERS.” expect to see mPERS solution demonstrations from various companies.
Register your team now for Deluxe Passes and get access to not only this session, but the entire educational program, networking line up of social events and the most focused expo floor in the industry. Discounted registration rates expire March 31.
Kelly Mello is a writer for AE Ventures, managers of the Electronic Security Expo.