ESX is different from all other industry conferences and shows because it’s owned by the Central Station Alarm Association (CSAA) and Electronic Security Association (ESA). The revenue generated by the conference will remain within the industry to be used for programming, education, legislative activities and public relations to benefit your company.
Developing quality education for electronic security professionals is a top priority for the ESX team over the next few months.
Thanks to ESA and CSAA professional groups covering sales, marketing, installation, service and central station operations, experienced electronic security professionals like Teresa Gonzales of UCC, Joe Miskulin of State Farm, Mark Grossman of ASG, Trevor Block of Guardian Protection, Gerrit Brusse of ADS Security and Lisa Matthews of Safety Technology Inc. are actively involved in developing the program for our the fifth annual ESX 2012 in Nashville.
With insight from those in the field, living and breathing the day-to-day operations of a security business our program will be second to none.
Here are some of the changes and new topics you can expect to see addressed next year at ESX’s conference and education program.
Technology and Applications – this newly named track will provide attendees with information on the latest security technologies and applications with a focus on the critical questions of whether, when and how to implement new technologies, helping you make better business decisions.
RMR – ESX continues to focus on RMR as the guiding principle of the educational program, with a track of seminars dedicated to growing and maintaining your recurring monthly revenue. Courses will include discussions on a mix of both traditional RMR sources as well as new ideas to diversify and enhance RMR.
Central Station Technology, sponsored by SurGuard – ESX has always provided premium education to central station operators. Next year, we will broaden our offering to include coverage on the latest technologies available for the Central Station. Learn about new products and services and how they can be implemented to increase your efficiency and bottom line.
Security Business Fundamentals – We’re creating a new mini track of seminars for new and recent electronic security business owners and managers. We’ll cover topics like business model development, contracts, financial management, compliance, sales and marketing programs and staff, job costing and planning for profit.
Enterprise Security Integration – Another mini track will tackle three large-scale enterprise level markets for security. Our plan is to cover ports, oil and gas transportation and refining, and hospital networks. Seminars covering each sector will provide research on the opportunities and requirements for providing security and the insights of an expert security director or consultant on what’s needed.
Sales & Marketing, sponsored by Netsertive – It looks like social media, electronic marketing (email, e-newsletters, websites) and using new mobile technologies to present and sell are going to be the hot topics for ESX 2012. We’ll get you up to speed with peer driven, best practice oriented presentations.
These are just a few of the highlights of the 2012 program. Stay tuned for more information as the program is developed. If you are interested in speaking at ESX 2012, please complete our online form to be notified when our call for presenters is announced.
ESX will cover a host of topics in its leading education program. Its networking events will inspire and motivate your staff and its exhibitors will display cutting-edge technologies and services on the expo floor. Register your team for Deluxe Passes and get access to it all.