Effective Social Media is More Than Just Sales Messages
From Facebook to Twitter to LinkedIn to Pinterest, it's clear that social media is changing how security integration and monitoring companies interact with their clients (and potential customers).
If your company hasn't yet embraced social media as a way to boost your sales opportunities and provide superior customer service, it's easy to be confused with all of the jargon and spend time doing the wrong things rather than what you need to do to succeed.
For example, your social media efforts shouldn't just be pushing sales messages, says Erica Wood, CSO of American Fire & Security, also known as "The Security Girl" online.
"I do a mix of messages," she says, "because if you make it sales all the time, people don't want to be sold to all the time. They want some value from that."
Wood, who says she spends between 5 and 8 hours a week on their social media efforts, is presenting a course during ESX entitled "Setting Up Social Media Programs That Deliver Real Results."
"It's not a super-scientific method on how to do it, you just have to commit to it," she says. "You have to figure out what your value is and help out whoever you're trying to reach."
We caught up with Wood during the ESA Leadership Summit to discuss how she first got involved in social media and more.