Education Session

Social that Sells: Strategies to Boost Sales and Improve Brand Loyalty
Thursday, June 15, 2017 08:00AM - 09:15AM

For many consumers, social media is the first customer-service resource they check before making a purchasing decision. What are your social channels saying about your company? Social media makes it easier than ever for consumers to have influence over your brand. Are you actively listening, demonstrating solid customer service, building trust and proving expertise? What you are saying — or worse — not saying will affect buying decisions. How can you become more sophisticated in your social media strategy, giving it the power to increase sales? This social media 2.0 session will cover:
  • How to optimize your social strategy to increase sales
  • The best ways to monitor the customer experience: leveraging the good ones and tactfully resolving the bad ones
  • How to use social media as a customer engagement tool and not simply a platform
  • Smart ways to measure and adjust social media for a successful outcome

Joseph Mitton
During his tenure at Select Security, Mr. Mitton has held a variety of titles in the marketing department, currently serving as the Director of Marketing & Communications and a member of the company’s Senior Leadership Team.

To support the company’s goals, Mr. Mitton has created and launched several highly successful initiatives, including its employee recognition and awards program, sales incentive plans, and the highly rated new employee onboarding program. To assist In Select Security’s rapid growth, he has equipped the sales team with interactive presentations that highlight the company’s differentiators, implemented influencer and partner programs, and led efforts to track customer market share and penetration.

As the co-chair of Select Security’s Strategic Vendor committee, Mr. Mitton leads the efforts to build strong vendor relationships that provide additional training and support, while consolidating vendors and reducing product costs.

Additionally, Mr. Mitton has responsibility for managing the corporate social media and online properties, including which was recently honored by SS&I magazine for its website design.

Mr. Mitton also serves on several industry association committees and projects, including the ESA’s Workforce Development project, and the Advisory Council for the EMP group, in addition to working with the association’s PR firm.

Carmen Smith
Carmen has been with for almost 3 years and she has extensive experience in helping dealers market their business and increase sales. She has worked with dealers in the automotive industry while at GM, in the solar industry with BP’s solar business, and now in the security and automation business with Carmen lives in Washington, DC, and has a bachelor’s degree in engineering and an MBA from the University of Michigan.

Telguard Logo
"ESX is the best way in the industry to network with peers to grow your business."
— Jamie Vos | Security Solutions NW | WA
"ESX is the best show in the security industry to learn new ways to grow my business and to network with people who are very knowledgeable and passionate about what we do."
— Jacob Engel | Strauss Security Solutions | IA
"I was challenged to think outside the box. Seminars were inspiring and made me think about the future of our business in a proactive way."
— John Yohe | Security Unlimited Professionals | OH
"We had breakfast with a new intercom provider — and we quoted it the first day back to the office."
— Chris Gilbert | Security Pros, LLC | KY
"I enjoyed the interactions I was able to have with other owners at ESX. It seems like everyone has the same problems!"
— Agnes Albright | Security Alarm Corporation | FL
"The speakers and education programming as a whole were top notch. If you didn’t attend — you missed out."
— LJ Lynes | Stanley Security | MS
"As a business owner and the sales manager, time away from my day-to-day operations is expensive — but the insight, education, connections, and business intelligence gleaned from my time at ESX was priceless."
— Sofia Aguilar | A-1 Security | CO
"You can get what you want out of this show. There’s been a lot of great ideas gained from ESX."
— Dee Ann Harn, RFI Enterprises, CEO | CA


To ensure a successful event, it takes a concerted effort and ESX is no exception. We couldn’t do it without our exhibitors and sponsors:

Diamond Sponsor

Premier Media Sponsor

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Media Sponsors