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Education Session

Social that Sells: Strategies to Boost Sales and Improve Brand Loyalty
Thursday, June 15, 2017 08:00AM - 09:15AM
For many consumers, social media is the first customer-service resource they check before making a purchasing decision. What are your social channels saying about your company? Social media makes it easier than ever for consumers to have influence over your brand. Are you actively listening, demonstrating solid customer service, building trust and proving expertise? What you are saying — or worse — not saying will affect buying decisions. How can you become more sophisticated in your social media strategy, giving it the power to increase sales? This social media 2.0 session will cover:
• How to optimize your social strategy to increase sales
• The best ways to monitor the customer experience: leveraging the good ones and tactfully resolving the bad ones
• How to use social media as a customer engagement tool and not simply a platform
• Smart ways to measure and adjust social media for a successful outcome
Anne Ferguson photo
Anne Ferguson
Sr. Director, Partner Marketing
Joseph Mitton photo
Joseph Mitton
Manager of Marketing & Communication at Select Security
Select Security

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