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Education Session

RMR Rate Increase - Why, When and How?
Wednesday, June 14, 2017 10:00AM - 11:15AM
Most alarm companies and integrators are hesitant to raise their monthly subscription fees to their clients, fearing that many will jump ship. In the on-demand economy, where disruptive technologies and go-to-market strategies are beginning to affect the industry, market dynamics that drive consumer RMR pricing perceptions come into play. In this session, you’ll learn:
• Why it’s good business to raise RMR fees
• The best times to raise the rates for commercial or residential customers
• How to manage the process – amount of increase, customer notification and responding to customers that challenge the increase
Patrick Ritter photo
Patrick Ritter
Sr. Vice President
ADS Security
Patrick Ritter is a Senior Vice President for the SDM100 firm ADS Security headquartered in Nashville, TN. His responsibilities include leadership of multiple ADS operations including accounting, monitoring/customer service and technology in addition to his contributions to the diligence and closing of fifteen acquisitions over the past three years.
He graduated from the University of Tennessee with a Bachelor of Science in Business Administration and is a CPA. In 2012, he was named one of the Top 20 under 40 by Security Systems News.


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