Press Release
News for Immediate Release

Jillian Bateman

Longtime Sports Journalist Don Yaeger Featured at ESX

(Nashville, TN) Today, the Electronic Security Expo (ESX) has announced its General Session speaker. Don Yaeger, 11-time best-selling author and longtime Associate Editor for Sports Illustrated, will teach teams how to achieve their goals by connecting to a greater sense of purpose on the ESX Main Stage, June 21 at 11 a.m.

“While it’s easy sometimes to look and say, ‘We’re in the security industry, nobody should doubt why what we do is important,’ the truth is, most of us get caught up in a daily grind,” says Yaeger. “So how do we engage those people who work for us, who get caught in the daily grind? How do we engage them to remember that sense of purpose?”

Yaeger’s session, titled “Great Teams Understand ‘Why,’” will offer a revealing glimpse under the hood of what makes effective teams run so well, and how a sense of a greater purpose can help organizations achieve greatness.

No stranger to great leadership, Yaeger will share his findings from interviews with successful athletes and businessmen like USA Basketball Head Coach Mike Krzyzewski (Coach K), 2014 NBA Most Valuable Player Kevin Durant, USA Basketball CEO Jerry Colangelo, four-time Super Bowl champion quarterback Tom Brady, thought-leader Simon Sinek and longtime Medtronic CEO Bill George.

Yaeger stresses the importance of purpose when engaging employees: “The answer is to make a very intentional effort to get them to feel why what we do matters. It’s not just a phrase on a wall, it’s not a line at the bottom of our signature – it becomes an active piece of the way we gather and run our team,” he says. “I’ll go through how to make that happen, and how the best teams I’ve studied have done exactly that.”

Lessons on greatness – learned from the greats – will empower ESX attendees, whether they are a team leader or a team player, to do more at their companies through teamwork that is powered by a greater sense of purpose. Life safety and electronic security professionals who apply these lessons will become more effective at working together to achieve common goals.

“Anyone who is actively engaged in helping construct a team, or is an active member of the team, this is for you,” says Yaeger. “I wrote a book about building sustainably successful organizations ... and spent five years traveling the country, studying the best teams in sports and business in America. From the opportunities that they gave me, I’ve learned things that will be very valuable to those who are with us in Nashville.”

Companies seek out Yaeger to teach them lessons on achieving greatness, which he has learned from rubbing shoulders with some of the greatest sports legends in history. He has developed a reputation as a world-class storyteller and has spoken to diverse audiences, including Fortune 500 companies, cancer survivor groups and major network talk shows.

Yaeger’s presentation is one of three Main Stage events at ESX intended to educate, energize and inspire audiences to elevate their personal and professional lives. Off the Main Stage, there are four educational tracks for professionals to explore, each filled with peer-led seminars on carefully vetted industry and business topics.

This balance of Main Stage inspiration, coupled with up-close and personal seminars, provides a variety of opportunities for professionals who want to learn more at ESX. The event also features networking opportunities for attendees to engage with their colleagues and peers, and an expo designed for quality and in-depth conversations.

Because ESX is open exclusively to electronic security and life safety professionals, including companies that service the connected IoT space for homes and businesses, exhibitors can better target their conversations, and guests have more focused and meaningful networking opportunities.

The Thursday general session with Yaeger is endorsed by media sponsor SDM.

Registration for the event is open and early-bird pricing is in effect for a limited time. Premium Passes, the event’s all-inclusive registration type, are priced at $199 for a limited time — to allow companies large and small to invest in the development of their leadership teams. Visit to register or to learn more.

For questions about the event or registration process, email

For inquiries on sponsorships and available booth spaces, contact the ESX Business Development team.

"ESX is the best way in the industry to network with peers to grow your business."
— Jamie Vos | Security Solutions NW | WA
"ESX is the best show in the security industry to learn new ways to grow my business and to network with people who are very knowledgeable and passionate about what we do."
— Jacob Engel | Strauss Security Solutions | IA
"I was challenged to think outside the box. Seminars were inspiring and made me think about the future of our business in a proactive way."
— John Yohe | Security Unlimited Professionals | OH
"We had breakfast with a new intercom provider — and we quoted it the first day back to the office."
— Chris Gilbert | Security Pros, LLC | KY
"I enjoyed the interactions I was able to have with other owners at ESX. It seems like everyone has the same problems!"
— Agnes Albright | Security Alarm Corporation | FL
"The speakers and education programming as a whole were top notch. If you didn’t attend — you missed out."
— LJ Lynes | Stanley Security | MS
"As a business owner and the sales manager, time away from my day-to-day operations is expensive — but the insight, education, connections, and business intelligence gleaned from my time at ESX was priceless."
— Sofia Aguilar | A-1 Security | CO
"You can get what you want out of this show. There’s been a lot of great ideas gained from ESX."
— Dee Ann Harn, RFI Enterprises, CEO | CA


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