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Education Session

Getting Video RMR from Residential Customers
Friday, June 16, 2017 09:45AM - 10:45AM
End users are adapting video to monitor their homes for security and lifestyle purposes. Video doorbells and other cloud-based residential video products including names like Ring, NestCam and Canary have attention of consumers. How can the pro-security channel leverage this to remain relevant and enhance residential RMR with a targeted go-to-market video strategy for existing and new prospects? In this session, we will:
• Uncover what homeowner’s really want and what they’re willing to pay for cloud-based services
• Understand the different players in this market and how the pro-security channel can compete
• Strategize your offer for existing and new prospects
• Understand what sales and technical people need to know when selling and supporting these products and services
• Weigh the pros and cons of forming a strategic partnership with a third party
*Smart home ownership data from a 2016 consumer study commissioned by August Home and Xfinity Home.


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