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Education Session

Residential Security: Innovation, Competition, and Channel Growth
Thursday, June 15, 2017 04:15PM - 05:30PM
While recent years have experienced solid security system sales and professional monitoring has recovered from the 2007 recession, adoption of professionally monitored security has expanded only slightly beyond its pre-recession high. That difference reflects, in part, the declining number of professionally monitored security systems in non-broadband households. This session will address the growth in the home security market thus a few specific trends, including IoT innovations, the addition of smart home offerings to traditional security, and the continued emergence of new competitors, particularly broadband providers. In this session panelists and Parks Associates will share:
• Who is inclined to purchase security systems, providing insight into consumer segments adopting new products and services
• What features, use-cases, and the future adoption trends
• Insights into the impact of smart home offerings including challenges and barriers as well as opportunities to reduce attrition and increase reoccurring monthly revenues
Dina Abdelrazik photo
Dina Abdelrazik
Research Analyst
Parks Associates
Dina Abdelrazik joined Parks Associates in 2016 as a part of the Consumer Analytics research team. She currently studies market trends and consumer behavior, focused in emerging technology products and services.
Dina earned her MS in Marketing, with a concentration in Marketing Analytics, from the University of Texas at Dallas and a BA in Advertising from Southern Methodist University.
Timothy McKinney photo
Timothy McKinney
Vice President, ADT Custom Home Services
A trusted veteran of ADT Security Services Inc., Tim McKinney rose through the ranks of the ADT organization from Sales Representative to Vice President of Residential Sales and Marketing. He has directed his efforts to lead ADT’s Custom Home Services Division. This Channel was a new team created in 2007, to provide the highest level of service to households with more unique security and automation needs. ADT Custom Home delivers high-end, luxury custom homeowners the state-of-the-art security and automation products and services tailored to meet the demands of their lifestyle and home environment.

In this role, McKinney is responsible for Customer Acquisition of 40K New accounts in 2017, and retaining 170K plus existing customers. The ADT Custom Team has also grown to a $100 M in recurring revenue growth. This was accomplished with the development of a professionally built Sales Organization, with key leadership in over 20 Markets across the US. The Custom Sales Team is over 350 strong and growing.

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