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Education Session

Five Proven Methods to Battle Attrition
Friday, June 16, 2017 11:00AM - 12:00PM
Attrition is manageable. But, you can’t fight what you don’t know. Do you know your current gross and net attrition rates? What are the primary causes for customers leaving you? Popular reasons, include: moving, loss to competition, poor service, nonpayment, non-use of the system and more. This session will help you identify your attrition data and analyze it. We’ll walk through five proven methods for battling common attrition factors. In this session, you will uncover:
• How to collect attrition data and analyze it
• The top reasons why your clients leave you
• What the industry average is and how your company compares
• Proven methods that drive down attrition
Jack DeMao photo
Jack DeMao
CEO
Electric Guard Dog
John Loud photo
John Loud
President
LOUD Security Systems
John Loud, originally hailing from Boston, has embraced the spirit of Southern hospitality in all aspects of his personal and professional life. John has worn many hats in his career: hockey player, comedy club manager, Delta flight attendant, political campaign worker, community volunteer and entrepreneur.

John’s primary focus since 1995 has been the establishment and growth of LOUD Security. From its humble beginnings in the basement of the Loud home, LOUD Security now employs over 60 people and services 8,500 customers. Most recently, John’s outstanding leadership resulted in the Kennesaw Citizen of the Year Award and the Mack Henderson Public Service Award for his commitment and dedication to the quality of life for the citizens of Cobb County.

Not only has John used his talent of integrating today’s technology with old fashioned service to his current business, he has lent his talents to professional and community organizations across the state of Georgia. From President of the Kennesaw Business Association, President of the Georgia Electronic Life Safety and Security Association, cooperating with local police departments to promote Georgia legislation that would increase life safety to his customers; John has been, and continues to be, an avid champion for the security industry.


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